Strategic communications consultant Jan 2009 - Present
Served as public relations manager for clients. Strategized, developed, and managed earned and paid media, public relations, branding, and online campaign strategy for political candidates, causes and small businesses. Designed/prepared print and electronic collateral including web design and copy, e-newsletters, and social media updates. Prepared press releases, speeches, position papers and statements, and press kits.
● Managed communications for 5 political campaigns, 4 resulting in primary wins, 4 resulting in general election wins.
● Managed social media marketing campaign with $2500 budget resulting in over 2 million total views, and 100,000 unique views; ultimately garnering over 50,000 votes for winning candidate.
● Featured spokesperson - television stations: Time Warner Cable’s News 14 | WJBK | WDIV | WXYZ | WHPR | ESPN2 | WCCB | radio news stations: WJR, WCHB and Sirius/XM’s “Make It Plain w/ Mark Thompson” | print media: Detroit Free Press & Charlotte Observer | online: YouTube Live - youtube.com’s 1st Annual Live broadcast.